Designed the assistant around real-world attendee needs, buyer journeys, and event-scale logistics.
Government of Karnataka · 2025
Milli
Helping delegates, exhibitors, policymakers, and the public navigate a large trade fair at scale.
Public event AI assistant
The challenge
Milli blended multilingual support, event guidance, and commercial discovery to help a major public event serve attendees while still driving useful business outcomes.
The event needed a practical way to support a huge volume of people across logistics, buyer interest, and exhibitor discovery without fragmenting the experience.
Location: Large-scale public event deployment
Approach
What was done to make the AI useful.
Used multilingual and context-aware guidance to make the experience accessible under pressure.
Balanced public-service usability with commercial momentum so organisers and exhibitors both gained value.
Impact
The measurable signal that makes the story worth citing.
$32M in expo sales enabled
500,000+ attendees served
163 exhibitors across the event
Milli showed how AI can operate effectively in large, messy, high-traffic environments when the underlying information design is disciplined and outcome-led.
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