Mapped the event journey across attendees, sponsors, and organisers.
UNSW Sydney · 2025
AI-me
A digital guide for UNSW's flagship AI symposium that handled discovery, logistics, and sponsor surfacing in real time.
UNSW Sydney AI conference assistant
The challenge
AI-me helped a 550-attendee symposium answer attendee questions quickly, reduce help-desk load, and make the event feel guided rather than overwhelming.
The symposium needed a better way to help delegates navigate sessions, logistics, sponsors, and event discovery without relying on queues, printouts, or staff bottlenecks.
Location: Sydney, Australia
Approach
What was done to make the AI useful.
Configured a conference-specific assistant around approved content, discovery flows, and practical FAQs.
Designed the experience to surface relevant sessions and sponsor moments without making the event feel over-engineered.
Impact
The measurable signal that makes the story worth citing.
92% engagement
1,007 questions answered in 3-5 seconds
~30 hours of help-desk time saved
AI-me became the default digital guide for the event and showed how AI can improve complex live experiences when the design stays useful, fast, and human-centred.
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