Created a mobile-first assistant that could guide people through personalised prompts and degree discovery.
ACU · 2025
ACU Admissions AI
Using conversational AI and gamified flows to turn curiosity into qualified student conversations.
Admissions and lead-conversion assistant
The challenge
ACU Admissions AI combined QR-to-mobile and kiosk flows to guide prospective students toward stronger degree-fit conversations and more useful lead capture.
Prospective students often arrive curious but under-informed. The admissions experience needed to create momentum quickly without overwhelming people with static information.
Location: Australia
Approach
What was done to make the AI useful.
Connected gamified interaction design with admissions intent, rather than treating AI as a novelty layer.
Focused the experience on converting curiosity into a more useful next conversation with staff.
Impact
The measurable signal that makes the story worth citing.
160% lift in qualified leads
85% increase in Q&A engagement
Higher-quality degree conversations
The result was a more engaging enquiry journey and a measurable lift in lead quality, conversation quality, and admissions relevance.
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